Lesson 1. Stand Out or Back Out


Here’s the thing.

If you can’t stand out in your market, then eventually you will have to back out … because if you don’t get NOTICED, you can’t make any money.

And when your business is not making any money, then it’s not a business in the first place! It’s just an expensive hobby, right?

No matter how good you are at what you do, how impeccable your skills are, how passionate you are about helping your clients, if you can’t define what makes you uniquely awesome, then people won’t be as likely to buy.

The process to positioning yourself as an authority and creating a unique edge for your business begins from exploring who you are, your strongest attributes, and then figuring out a way to make it all a part of your business.

I’ve developed a series of questions to ask yourself so you can do some deep self-exploration and turn it into your strongest business point.

Download the workbook and get to work. See you in the course community!