Video Transcription

Module 2: Lesson 2 — POSITIONING THAT PUTS YOU ON THE MAP

In Module 1, you got clear about your ideal client, the person you MOST want to work.

But have you ever thought about it?

The person you’re trying to help is also being approached by others in your industry.

Through marketing messages…

Videos…

Ads…

And what not!

So why should that person choose YOU over others?

Why should they trust YOU?

And why should they buy from YOU?

In order to find your unique edge, it’s important that you are fully familiar with your competition; who they are, what they’re doing, their messaging, offers, and pricing.

ONLY then you’ll be able to do something different to creating positioning that puts you on the map.

I’ve designed a workbook for you with things to consider when analyzing and studying your competitors. Download the workbook and get to work. See you in the course community!