Lesson 2. Copy That Converts


In this module, you’ll refine your business messaging and learn to create content that attracts attention and drives engagement across your digital presence.

Before I walk you through the fundamental skills & strategies to write copy that converts, I want you to understand what copywriting really is and why you should give a damn about it. Some of you might already be familiar with it and some of you might not, so it’s good to review the overall deal and know what exactly it is that we’re trying to learn here.

  • Whether you’re selling online or offline products/services, you need to tap into the right kind of emotions and use deliberately crafted words to get your point across.
  • Writing words that connect with the readers, stimulate their emotions, and get them to take some form of action is COPYWRITING.

In the online world, you can use good copywriting skills when writing…

  • Blog Posts
  • Emails
  • Video scripts
  • Podcasts
  • Webinars
  • Social media posts
  • Website Copy
  • Sales Page

In the offline world, you can use this skill to write…

  • Sales Letters
  • Ads
  • Pamphlets
  • Billboards
  • Print newsletter
  • Product Descriptions
  • And more…

The difference between high converting copy and average, lackluster copy isn’t…

  • The choice of words…
  • The perfect structure…
  • Or hyped claims and promises…

The difference lies in the 3 CORE elements of copy that evokes emotions and incites action.

  1. CLEAR  

And you can be clear, concise and compelling when you know exactly which PROBLEM you solve.

Because when you try to attract multiple problems, people either don’t see you as an EXPERT or your words just don’t have the same impact.

Download Module 3 Workbook and learn to write captivating copy that repels those who don’t need your products or services, and attracts those who are an ideal fit.