Now that you have a lead magnet to attract new people and get them on your email list, lesson 2 is all about taking your followers and email subscribers on a journey where they get to know you more, fall in love with you, and get an opportunity to buy from you through a series of emails.
Because once a person signs up for your lead magnet, they expect to hear from you again and learn new things from you.
So here’s what your email sequence is supposed to do:
– Build a connection
– Develop trust & relatability
– Establish your expert status
– Sell your offer
Your welcome email sequence/indoctrination sequence can have 3-5 emails and can be sent:
– With a day’s gap
– Once a week