Lesson 2. Emails That Convert


Now that you have a lead magnet to attract new people and get them on your email list, lesson 2 is all about taking your followers and email subscribers on a journey where they get to know you more, fall in love with you, and get an opportunity to buy from you through a series of emails.

Because once a person signs up for your lead magnet, they expect to hear from you again and learn new things from you.

So here’s what your email sequence is supposed to do:

– Build a connection

– Develop trust & relatability

– Establish your expert status

– Sell your offer

Your welcome email sequence/indoctrination sequence can have 3-5 emails and can be sent:

– Daily

– With a day’s gap

– Once a week